Nixplay

Nixplay

Basic information
Founded	2017
Type	Private
Industry	Digital picture frame
Official website	https://www.nixplay.com/

Nixplay is a digital picture frame brand founded in 2017 by Mark Palfreeman.

In 2025, Nixplay customers lost access to features of their digital picture frame that were advertised as unlimited upon purchase. This type of Post-purchase EULA modification is a form of feature ransom where Nixplay retains control over their devices post-sale, rather than the customer.

The Nixplay picture frame

Cloud dependency

Nixplay picture frames depend on cloud services run by nixplay, for:

• uploading photos
• connecting to Google Photos
• sharing albums

These features won't work without a Nixplay account & internet access.

Changing the terms of the sale, after the sale

At first, Nixplay was a one-time purchase product. They transitioned to a tiered subscription model. Features once included with device purchases were reclassified as premium features & gated behind new Nixplay Lite & Nixplay Plus plans.

Market control

Frames cannot be used offline or without cloud registration. There is no option for customers to self-host their media or access full functionality outside Nixplay's ecosystem. The company also removed previously included lifetime warranty coverage, converting it into a paid yearly add-on.

Nixplay Terms of Service change (March 2025)

Email to customers announcing new terms

As of March 21st, 2025, Nixplay still sells their products on Amazon with "unlimited" storage listed as a feature.

Dear [CUSTOMER],

We're writing to inform you of updates to Nixplay's Terms of Service, effective April 21st, 2025. These updates reflect important changes to our services and provide more clarity on our offerings.

Summary of key changes

Subscription plans

Rising storage, bandwidth costs, and compliance requirements have made it challenging to sustain our platform under the existing pricing model. To ensure continued innovation and value, we've updated our subscription plans:

• Nixplay Basic (free): A new plan offering essential functionality for managing frames, content, and basic sharing.
• Nixplay Standard: This plan is being retired, and existing users will be moved to Nixplay Basic on April 21st, 2025.
• Nixplay Lite ($24.99 / year)*: Reductions to photo storage and other limits are being introduced. Most subscribers will not be impacted.
• Nixplay Plus ($39.99 / year)*: Lifetime warranty will no longer be included by default, reducing costs significantly. Subscribers who want a lifetime warranty can purchase it as an add-on. The combined cost will not exceed the current Nixplay Plus pricing.

Content limits

While content limits have always existed, enforcement was previously relaxed. Starting April 21st, 2025:

• Locked Content: Content exceeding your plan limits will become unavailable to share or view on your frame. This content is still safe, and accessible to you, but will not display on your frame until adjusted or upgraded.
• No Deletion: We will not remove or delete your content—it remains secure and accessible.

Extended warranty

To reduce costs for all users, extended warranty coverage has been removed as a standard Nixplay Plus feature. However, it remains available as an add-on with defined eligibility terms:

• Eligibility: Available for Nixplay Plus subscribers with Nixplay frames less than 1 year old.
• Continuous renewal: Your Nixplay Plus subscription and extended warranty must remain uninterrupted to maintain eligibility for claims.

Inactive accounts

Expanded clarity for accounts inactive for 6 months:

• Content will be archived for secure storage.
• Archived content can be retrieved by reactivating your account.

Content management

We've enhanced clarity on:

• Your ownership of uploaded content.
• User control over shared content.
• Rights granted to Nixplay to provide services.

DMCA compliance (Digital Millennium Copyright Act)

We've expanded details on:

• Reporting copyright infringements.
• The process for addressing DMCA violations.

If you have questions or concerns, our support team is ready to assist at support@nixplay.com.

Thank you for your continued trust in Nixplay.

*Prices are shown in CAD$. Pricing may vary based on location, local taxes, and exchange rates. Pricing in app stores (Google Play and Apple App Store) may differ due to regional adjustments and currency conversion rates.

What was disabled

• Google Photos and Dropbox integration was disabled unless users upgraded to a paid plan.
• Unlimited cloud storage was revoked, free users are capped at 500 MB of photos and videos.
• Whatever customers had above the quota was locked and couldn't be accessed.
• Lifetime warranty previously included in Nixplay Plus was removed &converted to a $14.99/year add-on.

These changes affected all users, including those who had purchased frames under the expectation of unlimited storage and free cloud features. Archived product listings on Amazon and the official website confirm that these features were clearly advertised at time of sale.

False advertising on Amazon

Nixplay advertising picture frame with "unlimited" storage even after limiting customers to 500 MB. Screenshot taken from amazon.ca product page of Nixplay product as seen on March 21st, 5:53 PM Central time

As of March 21st, 2025, one week after Nixplay changed their TOS, their products are still for sale on Amazon being advertised with "unlimited" storage.

A Reddit post documenting the change received over 2,000 upvotes, with hundreds of users expressing frustration over the bait-and-switch nature of the update. UK customers filed formal complaints, citing violations of the Consumer Rights Act 2015 for altering a key advertised product feature post-sale.

Products

• W10K
• W10P
• W15P
• W08F
• W10G
• W08G