IFTTT
| Basic information | |
|---|---|
| Founded | 2010 |
| Type | Private |
| Industry | Web automation |
| Official website | ifttt.com |
IFTTT is a simple automation tool and company founded by Linden Tibbets, Jesse Tane, and Alexander Tibbets in December 2010.
Consumer impact summary
Initially revenue for IFTTT came platform partnes who wanted their products included to the service [1] however in 2020 the company transitioned to a subscription model limiting the custom applets of non-paying users[2]. As time went on non-paying users progressively lost features, paying users having to spend more on premium, and valuable features for both types of consumers being gutted.[citation needed]
Incidents
Discontinued Legacy plan
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.