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IFTTT
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IFTTT initially offered a subscription plan marketed as a "lifetime" deal. Users were promised that the price would stay the same as long as the plan was active. However, after about three years, IFTTT discontinued the original plan, forcing users into a new, more expensive subscription tier.
Promises Made by IFTTT[edit | edit source]
In 2020, IFTTT launched the "Set Your Price" campaign for its Pro subscription. The campaign included the following promises:
"If you upgrade to Pro before October 31st, whatever price you choose will be what you pay per month forever."[1] "Set your price for Pro and we will honor it as long as your plan is active."[2]
The monthly subscription price during this promotion was as low as $1.99.[2]
Discontinuing the Legacy Plan[edit | edit source]
In 2023, IFTTT announced changes to its subscription model. Legacy Pro plans were phased out, and users were migrated to a new "Pro+" plan. This change meant higher subscription costs, even for those who had subscribed under the "lifetime" pricing guarantee.[3]
Communication to Users[edit | edit source]
Users received notifications via email and on IFTTT's website about the changes. The email stated:
- "On an upcoming renewal, legacy accounts will be migrated from our Legacy Pro tier to Pro+."[3]
Customer Reaction[edit | edit source]
The rollback on IFTTT's original "lifetime" promise resulted in mass criticism from users who felt lied to by the company’s initial guarantees. Many users viewed the move as a breach of trust, teaching a valuable lesson on the meaning of a "lifetime" subscription claim in the tech industry.
