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MikaylaNogueira

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Revision as of 16:42, 27 January 2025 by VampirePriestPoison (talk | contribs) (CONTENTIOUS TOPIC: Mikayla Nogueira is an American makeup artist that allegedly has a history of violating FTC guidelines. They are considered substantially influential per public perception as well as brand sponsorships. TODO: Verify/archive articles pulled from regular Wikipedia, update her makeup-doing credentials with verified articles from Wikipedia, see if there's a way to document follower/like count at time of post without DMCA violations or new research)
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Mikayla Nogueira is an American social media influencer. As of January 2025, Nogueira's TikTok has 16.2 million followers and 1.6 billion likes and her makeup artist (MUA) Instagram account has 3.2 million followers.

Career

TikTok

In January of 2023, Mikayla Nogueira stitched a video of another creator using L’Oreal's Telescopic Lift mascara, demonstrating how to use the product. The word's “L’Oreal Paris Partner” appear at the bottom of the video before disappearing. Allegedly, this does not appear to follow the Federal Trade Commission's (FTC) guidelines for Disclosures 101 for Social Media Influencers which states that all disclosures must be "hard to miss" and that "viewers may not notice videos with superimposed text". "Representatives for Nogueira did not immediately respond to TIME’s request for comment" [1] regarding this issue. In March of 2023 Nogueira also didn't respond to BuzzFeedNews regarding additional potentially allegedly misleading advertisements. [2]

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