Disney+ Ad Policy Change: Difference between revisions
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==The Change== | ==The Change== | ||
Section 2(k) of the Disney+ Subscriber Agreement states: | Section 2(k) of the Disney+ Subscriber Agreement states:<ref name="dplus-agreement">{{cite web |url=https://www.disneyplus.com/legal/subscriber-agreement |title=Disney+ Subscriber Agreement |date=2025-01-27 |access-date=2025-02-04}}</ref> | ||
<blockquote>We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.</blockquote> | <blockquote>We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.</blockquote> | ||
==Implementation== | ==Implementation== | ||
This policy affects all subscription tiers, including: | This policy affects all subscription tiers, including:<ref name="dplus-agreement" /> | ||
*Premium ("ad-free") subscriptions | * Premium ("ad-free") subscriptions | ||
*Basic (with ads) subscriptions | * Basic (with ads) subscriptions | ||
*Bundle subscriptions that include Disney+ | * Bundle subscriptions that include Disney+ | ||
The modification was | The modification was done via an update to the service's terms & conditions, with subscribers being bound by the new terms unless they cancel their subscription; even those who had signed up prior to the change. | ||
== | ==Historical Context== | ||
Prior to this change, Disney+ marketed and provided its premium tier as an entirely ad-free viewing experience. The introduction of advertisements into the premium tier represents a modification to the original service offering after purchase. | Prior to this change, Disney+ marketed and provided its premium tier as an entirely ad-free viewing experience. The introduction of advertisements into the premium tier represents a modification to the original service offering after purchase. | ||
==Documentation== | ==Documentation== | ||
The policy can be found in: | The policy can be found in:<ref name="dplus-agreement" /> | ||
*Disney+ Subscriber Agreement (Updated January 27, 2025) | * Disney+ Subscriber Agreement (Updated January 27, 2025) | ||
*Section 2(k) "Service Tiers With or Without Ads" | * Section 2(k) "Service Tiers With or Without Ads" | ||
This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers: | This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers: | ||
*Ads required by streaming rights or other limitations | * Ads required by streaming rights or other limitations | ||
*Ads in live/linear content and special events | * Ads in live/linear content and special events | ||
*Promotional content about Disney bundles | * Promotional content about Disney bundles | ||
*Branded content and product integrations | * Branded content and product integrations | ||
*Sponsorship messaging | * Sponsorship messaging | ||
==Impact on Consumer Rights== | ==Impact on Consumer Rights== | ||
This change is | This change is an example of modern consumer protection concerns:<ref name="dplus-agreement" /> | ||
== | * Post-purchase modification of service terms | ||
*[[Digital Service Modifications After Purchase]] | * Alteration of a purchased service's fundamental characteristics | ||
*[[Streaming Service Terms of Service Changes]] | * Implementation through terms of service updates | ||
*[[Ad-Free Service Definition Changes]] | * Affects existing subscribers who originally purchased under different terms | ||
==Maybe of interest== | |||
* [[Digital Service Modifications After Purchase]] | |||
* [[Streaming Service Terms of Service Changes]] | |||
* [[Ad-Free Service Definition Changes]] | |||
* [[Post-Purchase Terms Modifications]] | |||
==References== | |||
{{reflist}} | |||
''Note: This article documents policy changes that occurred in 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.'' | ''Note: This article documents policy changes that occurred in 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.'' | ||
[[Category:Incidents]] | |||
[[Category:Services]] | |||
[[Category:Streaming Services]] | [[Category:Streaming Services]] | ||
[[Category:Terms of Service Changes]] | [[Category:Terms of Service Changes]] | ||
[[Category:Disney+]] | [[Category:Disney+]] | ||
[[Category:Organizations]] | |||
Revision as of 17:06, 4 February 2025
The Change
Section 2(k) of the Disney+ Subscriber Agreement states:[1]
We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as "no ads" or "ad-free" are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, "no ads" or "ad-free" Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.
Implementation
This policy affects all subscription tiers, including:[1]
- Premium ("ad-free") subscriptions
- Basic (with ads) subscriptions
- Bundle subscriptions that include Disney+
The modification was done via an update to the service's terms & conditions, with subscribers being bound by the new terms unless they cancel their subscription; even those who had signed up prior to the change.
Historical Context
Prior to this change, Disney+ marketed and provided its premium tier as an entirely ad-free viewing experience. The introduction of advertisements into the premium tier represents a modification to the original service offering after purchase.
Documentation
The policy can be found in:[1]
- Disney+ Subscriber Agreement (Updated January 27, 2025)
- Section 2(k) "Service Tiers With or Without Ads"
This document defines several categories of advertising content that may appear in "no ads" or "ad-free" tiers:
- Ads required by streaming rights or other limitations
- Ads in live/linear content and special events
- Promotional content about Disney bundles
- Branded content and product integrations
- Sponsorship messaging
Impact on Consumer Rights
This change is an example of modern consumer protection concerns:[1]
- Post-purchase modification of service terms
- Alteration of a purchased service's fundamental characteristics
- Implementation through terms of service updates
- Affects existing subscribers who originally purchased under different terms
Maybe of interest
- Digital Service Modifications After Purchase
- Streaming Service Terms of Service Changes
- Ad-Free Service Definition Changes
- Post-Purchase Terms Modifications
References
- ↑ Jump up to: 1.0 1.1 1.2 1.3 "Disney+ Subscriber Agreement". 2025-01-27. Retrieved 2025-02-04.
Note: This article documents policy changes that occurred in 2025. For the most current information about Disney+ subscription terms, please refer to their official documentation.