Editing General Data Protection Regulation (section)

====Article 21: Right to object====
''Main wiki: [https://gdprhub.eu/index.php?title=Article_21_GDPR Article 21 GDPR]''

Data subjects have the right to object to processing of their personal data in several key contexts, including when processing is based on public interest or legitimate interests grounds, for direct marketing purposes, or for research purposes - and in the case of direct marketing, this objection must be honored without exception.

When such an objection is made, the controller must cease processing unless they can demonstrate compelling legitimate grounds that override the data subject's rights and freedoms, with special provisions requiring that this right to object must be explicitly communicated to data subjects and made easily accessible, particularly in digital contexts.