Editing Roku, Inc. (section)

===Post-Purchase EULA Modification (Mar. 2024)===
[[File:Roku Forced Arbitration.jpg|thumb|510x510px|The screen in which consumers agreed to force arbitration. There is no "disagree."<ref name=":2">https://www.techhive.com/article/2258136/rokus-forced-arbitration-update-leaves-users-fuming.html</ref>]]
In early March 2024, Roku Inc. [[Post-purchase EULA modification|modified]] its [[End-user license agreement]] (EULA), after the company disclosed a data breach that affected 15,000 accounts.<ref name=":2" /> In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.<ref name=":1" />

This new EULA was enforced onto pre-existing users in the form of a message on their Smart TV/streaming player, which only allowed the user to accept the new terms, and did not offer an option to decline. The only option Roku Inc. offered to opt-out of the new EULA was for the user to mail the company their contact information and email used to register the Roku account (if applicable), along with the product model, software, or service "at issue." In this new EULA, Roku included a [[forced arbitration]] agreement to not allow users to sue, or to take part in lawsuits against Roku Inc.<ref name=":0" /> Roku claimed a week later that the new EULA was not in relation to the aforementioned data breach.