Editing Click-to-cancel (section)

===Free-to-pay===
"Free-to-pay" is a technical term for free trials with a negative-option feature.<ref>https://www.ftc.gov/system/files/documents/public_statements/1598063/negative_option_policy_statement-10-22-2021-tobureau.pdf</ref> In many cases, rather than providing a free trial with no strings attached, and only billing the customer if they decide to sign up, the vendor collects payment information as a prerequisite of the free trial, and automatically bills the customer if they fail to affirmatively cancel the trial (a negative-option feature).

While it does not outright prohibit this practice, the click-to-cancel rule partially alleviates these issues by requiring clear disclosures and consent. According to state AGs, "advertisements for free-to-pay conversion offers often lure consumers by promising a 'free' benefit while failing to clearly and conspicuously disclose future payment obligations".<ref>https://www.federalregister.gov/d/2023-07035/p-83</ref> The FTC also states that:<ref>https://www.federalregister.gov/d/2023-07035/p-87</ref><blockquote>Other studies reveal similar trends. TINA noted the FBI's internet Crime Complaint Center recorded a rise in complaints about free trial offers, growing from 1,738 in 2015 to 2,486 in 2017, with losses totaling more than $15 million. Similarly, a 2019 Bankrate.com survey cited by NCL found that 59% of consumers have signed up for “free trials” that automatically converted into a recurring payment obligation “against their will.” In NCL's view, these data point to “a troubling, and costly problem for American consumers.” </blockquote>