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Roku, Inc.

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Roku, Inc.
Basic information
Founded 2002
Type Public
Industry Technology
Official website https://roku.com/


Roku, Inc. is an American technology company, founded in October of 2002, known for their "Roku" line of products which consist of Smart TVs & streaming players.

Post-purchase EULA modification

In early March 2024, Roku Inc. modified their End-User License Agreement, after the company disclosed a data breach that affected 15,000 accounts.[1] In April 2024, Roku disclosed another incident that affected 576,000 additional accounts.[2]

This new EULA was enforced onto pre-existing users in the form of a message on their Smart TV/streaming player, which only allowed the user to accept the new terms, and not offer an option to decline. The only option Roku Inc. offered to opt-out of the new EULA was for the user to mail the company their contact information and email used to register the Roku account (if applicable), along with the product model, software, or service "at issue."

In this new EULA, Roku included a forced arbitration agreement to not allow users to sue, or to take part in lawsuits against Roku Inc.[3]


Roku claimed a week later that the new EULA was not in relation to the aforementioned data breach.

References

  1. Over 15,000 hacked Roku accounts sold for 50¢ each to buy hardware - https://www.bleepingcomputer.com/news/security/over-15-000-hacked-roku-accounts-sold-for-50-each-to-buy-hardware
  2. Protecting your Roku account - [1]
  3. Roku Will Bork Your TV Unless You Promise Not to Sue - https://gizmodo.com/roku-smart-tv-streaming-arbitration-agreement-class-act-1851314150