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Starlink

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Overview[edit | edit source]

Starlink is a connectivity service equipped on most modern Subaru vehicles, enabling extensive data collection from the vehicle and its occupants. The service has faced significant criticism and legal challenges over privacy concerns related to its data collection and sharing practices.[1]

Data Collection[edit | edit source]

Types of Data Collected[edit | edit source]

Subaru’s privacy policy and STARLINK terms of service specify that the following data may be collected:[2]

  • Personal Information
    • Names, addresses, and contact details
    • Phone numbers and email addresses
    • Social Security numbers (in specific cases)
    • Driver's license numbers
    • Vehicle Identification Numbers (VIN)
  • Vehicle Data
    • Location and GPS coordinates
    • Speed, acceleration, & braking patterns
    • Time & duration of trips
    • Maintenance & diagnostic information
    • Sensor data, such as crash severity, tire pressure & coolant temperature
  • Audio/Biometric Data
    • Audio recordings via onboard microphones
    • Voice data from STARLINK service center calls
    • Biometric data from driver attention monitoring systems
    • Search content and commands issued by occupants

Collection Methods[edit | edit source]

Data collection is performed through:

  • Vehicle sensors and diagnostic modules[1].
  • GPS tracking systems
  • Cellular connectivity modules
  • STARLINK mobile apps & web portals[1].

Data Sharing and Sales[edit | edit source]

Third Party Data Sharing[edit | edit source]

Subaru shares data with several entities, including:

  • Data brokers, such as LexisNexis[3] & Verisk[4][5].
  • Insurance companies for risk assessment and pricing[4].
  • Marketing firms
  • Emergency services and law enforcement (when required by law)
  • Subaru dealerships and distributors
  • Third-party service providers[2].


Insurance Industry Usage[edit | edit source]

Data brokers aggregate and sell this information to insurance companies, who may:

  • Hike insurance premiums based on driving patterns
  • Monitor driving behaviors to assess risk
  • Use driving data for personalized coverage offerings[5].

Privacy Concerns[edit | edit source]

Consent Issues[edit | edit source]

Key concerns include:

  • Simply being a passenger in a STARLINK-equipped vehicle constitutes consent[1].
  • Lack of active notification during data collection.
  • Limited opt-out options that might impact vehicle functionality.

Opt-Out Difficulties[edit | edit source]

Subaru’s opt-out process involves:

  • Submitting detailed personal information
  • Potentially long response times
  • No verification mechanism for successful opt-out[6].

Legal Challenges[edit | edit source]

Subaru faces legal scrutiny for:

  • Allegations of insufficiently dislcosing their data collection policies & what they are doing
  • Potential non-compliance with privacy laws
  • Class-action lawsuit investigations over consent practices[4].

Technical Details[edit | edit source]

System Architecture[edit | edit source]

STARLINK is built upon:

  • Embedded telematics devices
  • 4G LTE cellular networks
  • GPS receivers & cloud-based data processing systems[7].

Data Transmission[edit | edit source]

  • Real-time data transmission via LTE networks
  • Local storage when connectivity is unavailable[7].

Consumer Protection Issues[edit | edit source]

Privacy Rights[edit | edit source]

Critics cite:

  • Minimal control over data retention
  • Broad sharing permissions in privacy policies
  • Limited transparency about how data is used[1].

Economic Harm[edit | edit source]

  • Insurance rate adjustments based on driving data
  • Subscription fees for connected services
  • Potential effects on vehicle resale value[5].

References[edit | edit source]

  1. 1.0 1.1 1.2 1.3 1.4 {{#invoke:citation/CS1|citation |CitationClass=web }}
  2. 2.0 2.1 {{#invoke:citation/CS1|citation |CitationClass=web }}
  3. https://www.subaru.com/support/privacy-policies/vehicle-privacy-notice.html
  4. 4.0 4.1 4.2 {{#invoke:citation/CS1|citation |CitationClass=web }}
  5. 5.0 5.1 5.2 {{#invoke:citation/CS1|citation |CitationClass=web }}
  6. {{#invoke:citation/CS1|citation |CitationClass=web }}
  7. 7.0 7.1 {{#invoke:citation/CS1|citation |CitationClass=web }}

External Links[edit | edit source]