Arlo

Arlo

Basic information
Founded	2014
Type	Public
Industry	Hardware
Official website	https://arlo.com/

Arlo is a survailance camera company established in 2014, originally as a division of Netgear. It has been an independent company since 208. It specializes in smart home security products including cameras, baby monitoring cameras, doorbells, and security systems. These products are connected to Arlo cloud servers.

Consumer Protection Summary

Privacy

• The consumer may choose to provide Arlo with information such as birth information, sex, preferred language and medical condition for the Emergency Response service.
• Arlo collects information from devices connected to the Arlo network. This includes IP address's, location information and device information.
• Arlo collects information on how the consumer uses the product. This includes: error rates, connection time, internet speed, sites the consumer visits before an after using the Arlo service.
• Arlo collects information on the service's surrounding environments including motion, temperature, light, and sound.
• Information is used to improve Arlo services, to protect the company and to provide services.
• ! Shared Information is used for marketing purposes such as special offers and promotions. This information is also shared with "select third-parties."
• ! By default users are opted into interest based in-app advertising and sharing of information for online advertising purposes. You can opt out of both.

Transparency

• Arlo makes a "Privacy Pledge" separate from its privacy policy. In this pledge Arlo promises "military-grade encryption," "privacy and security by design," "responsible disclosure" and "limited data collection" among other details.
• Arlo publishes a bi-annual transparency report in which information such as the number and result of law enforcement requests is included.
• "Arlo Secure Plan" subscribers are automatically opted out of interest based in-app advertising, contrasting with non-subscribers.

Freedom

• Arlo hardware must use Arlo cloud servers to store and deal with collected data.

Consumer Protection Incidents

End of Life for Arlo Legacy Cameras and Services (Jul. 2023 - Jan. 2025)

On July 1st 2023, Arlo announced two of their popular home security cameras will be designated End Of Life (EOL). The next year on January 1st 2025, Arlo designated 6 more popular products to this category.

While this designation does not immediately remove the use of the device, important features are discontinued:

• These products no longer receive firmware and software updates.
• Free 7-day rolling cloud storage will no longer be available for these products.
• Any more Arlo sees fit to remove in the future.

Despite the purchase of the device already being made, Arlo has the power to unilaterally decide not to follow their end of the deal by not providing the service the consumer paid for. As a result of their cameras, being tied to Arlo's proprietary software hosted on Arlo's servers, the user is left stranded when Arlo decides their product is outdated.