Roku, Inc.: Difference between revisions
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In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, personalized by data collected through Roku services.<ref>https://patents.google.com/patent/US20230388589A1/en</ref> | In early October 2023, Roku filed a patent ([https://patents.google.com/patent/US20230388589A1/en US20230388589A1]) for a program to insert ads on top of the display output of any non-Roku device displayed on a Roku TV. This program would be able to detect when the consumer has paused a video feed and display an advertisement, personalized by data collected through Roku services.<ref>https://patents.google.com/patent/US20230388589A1/en</ref> | ||
As of January 2025, this patent has not been implemented into any Roku devices. | As of January 2025, this patent has not been implemented into any Roku devices. A similar feature which also detects content from connected devices, called "More Ways to Watch," has been implemented.<ref>https://support.roku.com/article/115005739288</ref><ref>https://www.cnet.com/tech/home-entertainment/roku-tvs-now-track-what-you-watch-to-suggest-streams-target-ads/</ref> | ||
==References== | ==References== |